Question: Would you use an attribute-based or an attitude-based decision approach to purchasing (or renting or giving to) the following? Which, if any, situational factors would

Would you use an attribute-based or an attitude-based decision approach to purchasing

(or renting or giving to) the following? Which, if any, situational factors would change your approach?

a. A present for your romantic partner

b. A movie

c. A motorcycle

d. A cat

e. A personal trainer

f. Athletic shoes g. A new shampoo h. A spring break cruise i. A camera phone j. Habitat for Humanity

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