As you learned in this chapter, perhaps no other marketing communications function plays a more integrated role

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As you learned in this chapter, perhaps no other marketing communications function plays a more integrated role with advertising than public relations. Now take a moment to explore the world of PR a bit further by visiting the Web sites for the following public relations–related organizations and answering the following questions for each site.
■ American Association for Public Opinion Research(AAPOR): www.aapor.org 
■ PR Newswire: www.prnewswire.com
■ Public Relations Society of America (PRSA): www.prsa.org
■ Public Relations Student Society of America (PRSSA): www.prssa.org
a. What is the organization’s purpose?
b. Who makes up the organization’s membership? Its constituency?
c. What benefit does the organization provide individual members/subscribers? The overall advertising and PR communities?
d. How important is this organization to the public relations community? Why?

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Related Book For  answer-question

Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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