Before the purchase of Ben & Jerrys by Unilever, in what ways did its outspoken founders act
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Before the purchase of Ben & Jerry’s by Unilever, in what ways did its outspoken founders act as PR representatives? Was this of benefit to the company? Why or why not?
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Before the purchase of Ben Jerrys by Unilever the companys outspoken founders Ben Cohen and Jerry Greenfield played a prominent role as public relations PR representatives for the company Their action...View the full answer
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Deepak Sharma
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Related Book For
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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