Find an international ad or commercial you like. What is its message strategy? Can you discern the

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Find an international ad or commercial you like. What is its message strategy? Can you discern the copy style? Do you think the copy and headline reflect the strategy? What do you like about the ad? Why?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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