For Dove, as for many beauty products, packaging is extremely important. Dove beauty bars are typically packaged
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For Dove, as for many beauty products, packaging is extremely important. Dove beauty bars are typically packaged in elegant, simple packages that feature Dove’s trademark white and blue colors (you can search Google images for “Dove beauty bar” to see lots of examples). What information, if any, would you advise Unilever to include on Dove packages that could help tie the product to the “Real Beauty” campaign? What information, in your opinion, should not be included in the packaging?
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To tie the Dove beauty bars to the Real Beauty campaign on their packaging Unilever should consider including certain information while avoiding other...View the full answer
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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