For Dove, as for many beauty products, packaging is extremely important. Dove beauty bars are typically packaged

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For Dove, as for many beauty products, packaging is extremely important. Dove beauty bars are typically packaged in elegant, simple packages that feature Dove’s trademark white and blue colors (you can search Google images for “Dove beauty bar” to see lots of examples). What information, if any, would you advise Unilever to include on Dove packages that could help tie the product to the “Real Beauty” campaign? What information, in your opinion, should not be included in the packaging?

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Related Book For  answer-question

Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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