Go to the following Web sites that host critical commentaries of advertising and marketing. Using what you

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Go to the following Web sites that host critical commentaries of advertising and marketing. Using what you have learned in Chapters 1, 2, and 3, analyze the content of the Web sites and articles: What kinds of advertising do they target? What are their criticisms? Do they use long-term macro arguments or short-term manipulative arguments?
■ Stay Free! magazine archives: www.stayfreemagazine.org/archives/index.html 

■ Media Watch Hall of Shame—click to read users’ comments about ads deemed offensive by the activistgroup: www.mediawatch.com/gallery/ads 
■ “The Return of the Hidden Persuaders”—a three-part series by columnist Ruth Shalit ( Salon, 1999): www.salon.com/media/col/shal/1999/09/27/persuaders/index.html 

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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