In order for Virgin Atlantic to promote its theme of value for its customers, do you think

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In order for Virgin Atlantic to promote its theme of value for its customers, do you think it is more important for Virgin messages to have greater reach or frequency? Explain why.

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Sep 07, 2023 08:53 AM

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In order for Virgin Atlantic to promote its theme of value for its customers, do you think

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Both reach and frequency are important in marketing but the emphasis can depend on the specific goal...View the full answer

Contemporary Advertising And Integrated Marketing Communications

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