Many advertisers choose to perform their own research. When collecting research data by themselves, they can use

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Many advertisers choose to perform their own research. When collecting research data by themselves, they can use a number of advertising- and marketing-specific research sources available on the Web. Visit the research organizations’ and publications’ Web sites listed below and answer the questions that follow:
■ Advertising Research Foundation (ARF): www.thearf.org
■ American Marketing Association: www.marketingpower.com
■ Journal of Advertising Research: www.thearf.org/assets/pub-jar
■ Marketing Research Association (MRA): www.mra-net.org
a. What research group sponsors the site? Who is/are the intended audience(s)?
b. What is the site’s purpose? Does it succeed? Why?
c. What range of services is offered?
d. What is the organization’s purpose?

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Related Book For  answer-question

Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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