Many advertisers choose to perform their own research. When collecting research data by themselves, they can use
Question:
Many advertisers choose to perform their own research. When collecting research data by themselves, they can use a number of advertising- and marketing-specific research sources available on the Web. Visit the research organizations’ and publications’ Web sites listed below and answer the questions that follow:
■ Advertising Research Foundation (ARF): www.thearf.org
■ American Marketing Association: www.marketingpower.com
■ Journal of Advertising Research: www.thearf.org/assets/pub-jar
■ Marketing Research Association (MRA): www.mra-net.org
a. What research group sponsors the site? Who is/are the intended audience(s)?
b. What is the site’s purpose? Does it succeed? Why?
c. What range of services is offered?
d. What is the organization’s purpose?
Step by Step Answer:
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens