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Marketers and advertisers depend heavily on timely and accurate research in preparation for advertising planning. Many market research companies are

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Marketers and advertisers depend heavily on timely and accurate research in preparation for advertising planning. Many market research companies are available to serve nearly every marketing and advertising research need. Visit the following syndicated and independent research companies’ Web sites and answer the questions that follow:
■ ACNielsen: www.acnielsen.com
■ ASI Market Research Center: www.asiresearch.com
■ Audits & Surveys Worldwide: www.surveys.com
■ Burke: www.burke.com
■ Dun & Bradstreet: www.dnb.com
■ The Gallup Organization: www.gallup.com
■ GfK NOP: www.gfkamerica.com
■ Guideline: www.guideline.com
■ Millward Brown IntelliQuest: www.intelliquest.com
■ International Data Corporation (IDC): www.idc.com
■ J. D. Power and Associates: www.jdpower.com
■ Research International: www.research-int.com
■ SRI Consulting: www.sriconsulting.com
a. What types of research does the company specialize in?
b. What industries/companies would be best suited to utilize the company’s resources?
c. What specific services, products, or publications does the company offer?
d. Are the information services offered by the company primary or secondary data?
e. How useful is the company for conducting advertising and marketing research? Why?

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Here are the answers to the questions you asked about the different market research companies ACNielsen Types of research ACNielsen specializes in market research media research and retail measurement …View the full answer


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Related Book For  answer-question
Contemporary Advertising And Integrated Marketing Communications

Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Details
Chapter # 7- Research: Gathering Information for Advertising Planning
Section: The Advertising Experience
Problem: 2
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Question Posted: September 07, 2023 08:53:43
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