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Targets value-based advertising tends to take a humorous and unexpected approach to communicating its message to the reader. But Target

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Target’s value-based advertising tends to take a humorous and unexpected approach to communicating its message to the reader. But Target also uses “hard-sell” ads in newspaper inserts. Why?

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Target like many large retailers employs a multi faceted advertising strategy that includes both value based humorous and unexpected approaches as wel…View the full answer


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Related Book For  answer-question
Contemporary Advertising And Integrated Marketing Communications

Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

See More Books
Question Details
Chapter # 10- Creative Strategy and the Creative Process
Section: The Advertising Experience
Problem: 4
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Question Posted: September 07, 2023 09:04:56
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