The selection of a particular typeface makes a strong contribution to the overall effect of an advertisement.
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The selection of a particular typeface makes a strong contribution to the overall effect of an advertisement. Create ads with appropriate typefaces for three of the following media products.
a. The Gettysburg Address
b. The King James Bible
c. Stephen King’s (or Stanley Kubrick’s, your choice) The Shining `
d. A DVD collection of Lost episodes
e. A boxed set of “Barney’s Greatest Hits” CDs
f. An astronomy textbook
g. A collection of Lord of the Rings fan fiction
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Related Book For
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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