Upshaw Books, the largest independent bookstore in the area, wants to advertise on billboards along the main

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Upshaw Books, the largest independent bookstore in the area, wants to advertise on billboards along the main commuter route. Create a series of three standard billboards that would grab commuters’ attention and motivate them to visit the store.

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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