Visit the following print industry Web sites and familiarize yourself further with the size and scope of
Question:
Visit the following print industry Web sites and familiarize yourself further with the size and scope of the print media world. Be sure to answer the questions for each site.
■ American Society of Newspaper Editors (ASNE): www.asne.org
■ Association of Alternative Newsweeklies (AAN): http://aan.org
■ International Newspaper Marketing Association(INMA): www.inma.org
■ National Newspaper Association (NNA): www.nna.org
■ National Newspaper Publishers Association (NNPA): www.nnpa.org
■ Newspaper Association of America (NAA): www.naa.org
a. What is the purpose of the organization that sponsors this site?
b. Who is the intended audience(s) of this site?
c. Who makes up the organization’s membership? Its constituency?
d. How important do you feel this organization is to the advertising industry? Why?
Step by Step Answer:
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens