Question: Airlines and hotel chains offer customer loyalty programs. Pick an airline and hotel chain and print out information on the firms customer loyalty program. (Two

Airlines and hotel chains offer customer loyalty programs. Pick an airline and hotel chain and print out information on the firm’s customer loyalty program. (Two examples are listed here.) Bring the material to class to participate in a discussion on this topic.

www.westjet.com/en-ca/rewards
www.marriott.com/loyalty.mi

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