As a marketer, you may be able to classify your firm’s goods and services as both business and consumer products. Your company’s sales will likely increase because you will build relationships with a new category of customers. On your own or with a classmate, choose one of the following products, and outline a marketing strategy for attracting the classification of customer that is opposite from the one listed in parentheses.
a. A hybrid car (consumer)
b. An LCD TV (consumer)
c. A limousine service (business)
d. Office furniture (business)