Explain each of the methods used to segment consumer and business markets. Which methods do you think

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Explain each of the methods used to segment consumer and business markets. Which methods do you think would be most effective for each of the following and why?

a. Supermarket featuring organic foods
b. Hair-care products
c. Tour bus company
d. Line of baby food
e. Dental insurance
f. Dry cleaner

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Contemporary business 2012 update

ISBN: 978-1118010303

14th edition

Authors: Louis E. Boone, ‎ David L. Kurtz

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Question Posted: Jul 21, 2018 11:05 AM

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Explain each of the methods used to segment consumer and business markets. Which methods do you think

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To segment a consumer market the following methods are ...View the full answer

Contemporary business 2012 update

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