Go to the Interbrand website and research the Best Global Brands for the most recent year. Go

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Go to the Interbrand website and research the “Best Global Brands” for the most recent year. Go to the “Best 100 Brands” and sort by sector and ranking to evaluate the various concentrations within. Which sectors are dominant among the top global brands? Do the dominant sectors surprise you? Why or why not?

www.interbrand.com/en/


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Contemporary Business

ISBN: 9781119498414

18th Edition

Authors: Louis E. Boone, David L. Kurtz, Susan Berston

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