1. What is the theoretical basis underlying an approach like the Marriot’s? 

2. What factors would you have to take into account in designing such an approach for our organization? 

3. Do you think that Marriott’s approach may prove more successful for some positions rather than others and/or in attracting certain kinds of candidates? 

4. Are there any other approaches to recruitment that our organization could potentially use to alleviate the recruitment issues? Explain why these could work. 

5. Are there any particular factors (such as those related to our organization and/or the national context) that may hinder any of the approaches that you have suggested to improve recruitment? 

6. What role can we reasonably expect universities with hospitality and tourism degree programmes to play in improving the image of the sector? 

This case is intended to make students think about a number of wider contextual issues affecting recruitment (such as the nature of the industry and national/cultural contexts); the pros and cons of various recruitment measures and how these may be targeted; the links that organizations may have with other stakeholders (such as education institutions); and the applicability and usefulness of contemporary perspectives, such as employer branding and the applicant perspective.