1. Critics say marketing games manipulate customers into giving away ever more personal information without the real...

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1. Critics say marketing games manipulate customers into giving away ever more personal information without the real thrill of game playing. Do you agree? Why or why not?

2. Banks say they are cautious about adopting gamification techniques because of concerns about keeping the collected data secure. Are they right? Why or why not?

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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