Contemporary Marketing(16th edition)
Authors:
Louis Boone, David Kurtz
In Stock: 2 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 113362846X, 1133628460, 978-1133628460
Book publisher: Cengage Learning
Book Price $0 : Louis Boone and David Kurtz's 'Contemporary Marketing,' now in its 16th edition, is a comprehensive textbook that provides a detailed exploration of modern marketing strategies and practices. This book remains a crucial resource for understanding fundamental marketing principles such as consumer behavior, market research, and digital marketing trends. It delves into key concepts including the marketing mix, market segmentation, and brand management, presenting real-world examples to illustrate these topics. The 'solution manual' accompanying this edition is invaluable for both students and instructors, offering detailed explanations and applications of marketing theories discussed in the text. An 'answer key' further enhances the learning experience by helping readers check their understanding of chapter exercises. The structured 'table of content' categorizes each section of the book logically, making it easy to navigate between chapters on emerging trends like social media marketing and e-commerce. The reception of the book has been largely positive due to its clear, engaging delivery of complex subjects, making it a staple in many introductory marketing courses. Readers appreciate its practical approach to problem-solving in marketing settings. Incorporating strategic marketing planning, personal selling, and advertising, the textbook also introduces cutting-edge practices like mobile marketing and ethics in marketing. These components ensure students are well-prepared for dynamic business environments. The textbook's methodical approach ensures it is not only an academic resource but also a practical guide for today’s marketing professionals. One of the best cheap solution manuals available, perfect for exam preparation and review.
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