1. Do a situation analysis for Page Two, paying particular attention to the company’s current financial position, buying behaviour, competition, current marketing strategy, and SWOT.
2. Tim is considering a change to each of the elements of the marketing mix. Analyze what Tim should do with respect to each of the marketing mix elements. Analyze the pros, cons, and financial implications where possible?
3. What should Tim Langille do?

Page Two is a used book store that, over time, has broadened its product mix to include a broad range of complementary products, including almost anything that Tim Langille thought he could sell. He has been in business since 1974 (approximately 37 years), and has been forced to change locations three times during that period. He is now considering another change, but this one in reaction to what he sees as a competitive threat. He is also considering other changes to his marketing strategy, mostly in response to this threat. Changes that Tim is considering involve all aspects of the marketing mix: product, price, promotion, and place.