Contemporary Canadian Marketing Cases(5th edition)

Book details

Book Price $111.97 : Contemporary Canadian Marketing Cases by H.F. Herb MacKenzie in its 5th edition is an essential textbook designed to bring marketing theory to life through practical, real-world case studies drawn from the dynamic Canadian market. This comprehensive compilation serves as an indispensable resource for students and professionals interested in understanding the landscape of marketing within a Canadian context. The book does not follow a traditional narrative structure but rather provides a series of case studies that explore diverse industries, offering insights into strategic marketing applications, brand management, consumer behavior, and digital marketing trends. Each case is meticulously supported by a solution manual, which provides detailed analyses and discussions, allowing readers to compare their interpretations with expertly crafted solutions. An answer key further facilitates understanding by providing concise summations of critical points, helping learners to measure their comprehension and deduce marketing strategies effectively. The book’s well-organized table of content ensures that readers can easily navigate various topics, from emerging marketing technologies to the impact of multiculturalism on consumer preferences. This edition has been particularly praised for its relevancy and practical application, making it a preferred choice among marketing educators in Canada. With its emphasis on actionable insights and strategic thinking, "Contemporary Canadian Marketing Cases" remains a cornerstone for learning about marketing in real-world contexts. This textbook is essential for exploring everything from target market analysis to marketing ethics, positioning itself as a cornerstone reference in modern marketing education. Boasting cheap costs and reliable content, this book serves as a go-to reference for students. See more