1. Hotel chains see Millennials as critical to their financial growth. What are some reasons why? 2....

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1. Hotel chains see Millennials as “critical” to their financial growth. What are some reasons why?

2. How should the hotel industry use social media to connect with younger travelers?

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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Question Posted: Apr 30, 2018 09:10 AM

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1. Hotel chains see Millennials as critical to their financial growth. What are some reasons why? 2....

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1 Millennials have become the target market for hotel chains of late Some of the re...View the full answer

Contemporary Marketing

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