1. If forced to choose only one, which of the 4 Ps of the Marketing Mix would most entrepreneurs suggest is the most important? Why? Which would you pick? Why?
2. Provide a detailed assessment of Enviro-Plumber’s strengths and weaknesses compared to the competition.
3. Conduct a detailed consumer analysis.
4. Finish the SWOT analysis.
5. Perform any financial analysis that you believe would help Smit’s decision.

6. Prepare a marketing strategy for Enviro-Plumber by describing the target market and Marketing Mix that you would recommend to Smit.
7. What alternative, creative solutions can you think of for Smit to consider?