1. Where does BoltBus fall on the goodsservices continuum? With this in mind, what strategies might BoltBus...
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1. Where does BoltBus fall on the goods–services continuum? With this in mind, what strategies might BoltBus use to gain a competitive advantage over rival bus companies?
2. What steps might BoltBus marketers take to extend its product lifecycle?
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1 BoltBus falls midway along the goodsservices continuum providing comfortable updated buses at affo...View the full answer
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