1. Why is the link between relationship marketing and social responsibility so important to Smalls business success?...

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1. Why is the link between relationship marketing and social responsibility so important to Small’s business success?

2. Geoffrey B. Small is an avant-garde designer and unconventional businessperson. What examples does he set, and what might marketers for large corporations learn from his views and practices?

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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Question Posted: Apr 30, 2018 09:08 AM

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1. Why is the link between relationship marketing and social responsibility so important to Smalls business success?...

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Contemporary Marketing

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