Question: A hotel chains database has information on guests that includes demographics, number of visits, and room preferences. Describe how the chain can use this information

A hotel chain’s database has information on guests that includes demographics, number of visits, and room preferences. Describe how the chain can use this information to develop several relationship marketing programs. How can it use a more general database to identify potential customers and personalize its communications with them?

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The hotel chain can utilize the information in its database to develop relationship marketing programs in the following ways 1 Personalized Offers Bas... View full answer

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