Select a local business enterprise. Find out as much as you can about its customer base, marketing

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Select a local business enterprise. Find out as much as you can about its customer base, marketing strategies, and internal functions. Consider whether a customer relationship management focus would sharpen the enterprise’s competitive edge. Argue your position in class.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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