Choose one of the following goods and services and describe your strategy for taking it to the

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Choose one of the following goods and services and describe your strategy for taking it to the next stage in its product lifecycle. For products in the maturity or decline stage, describe a strategy for extending their lifecycle. 

a. IPad (growth) 

b. MP3 player (maturity) 

c. Text messaging (growth) 

d. Landline phone (decline) 

e. Duct tape (maturity)

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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