Imagine you are a wholesaler for dairy products such as milk and cheese, which are produced by

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Imagine you are a wholesaler for dairy products such as milk and cheese, which are produced by a cooperative of small farmers. Describe what steps you would take to build relationships with both the producers (farmers) and retailers (supermarkets).

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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