Marketers sometimes collect primary information by using so-called mystery shoppers who visit stores anonymously (as if they
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Marketers sometimes collect primary information by using so-called mystery shoppers who visit stores anonymously (as if they were customers) and note such critical factors as store appearance and ambiance, items in stock, and quality of service including waiting time and courtesy of employees. Prepare a list of data you would want to obtain from a mystery shopper surveying a chain of electronics stores in your area. Devise a format for gathering the information that combines your need to compile the data electronically and the researcher’s need to remain undetected while visiting the stores.
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Mystery Shopper Survey for Electronics Stores Objective The objective of this mystery shopper survey is to evaluate the overall customer experience at ...View the full answer
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