Some companies are broadening their markets by updating classic products to appeal to younger peoples tastes and
Question:
Some companies are broadening their markets by updating classic products to appeal to younger people’s tastes and preferences. What primary and secondary marketing information would you want to have if you were planning to reinvigorate an established brand in each of the following categories? Where and how would you obtain the information?
a. Fabric softener
b. Gourmet pet food
c. Whole wheat pasta
d. Electrical appliances
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a Fabric Softener Primary Information Consumer Preferences Understand the preferences of younger consumers regarding scents packaging and environmental considerations Competitor Analysis Identify what ...View the full answer
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