Think of a large purchase you make on a nonroutine basis, such as a new winter coat

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Think of a large purchase you make on a nonroutine basis, such as a new winter coat or expensive clothing for a special occasion. Where will you shop for such items? Will you travel out of your way? Will you go to the nearest shopping center? Will you look on the Internet? Once you have made your decision, describe any strategies used by the retailer that led you to this decision. What might make you change your mind about where to shop for this item?

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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