What is the cohort effect? This chapter suggested that the rise of video games was sufficiently significant

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What is the cohort effect? This chapter suggested that the rise of video games was sufficiently significant to have influenced and bound a generation together. Do you agree?

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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Question Posted: Apr 30, 2018 09:17 AM

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What is the cohort effect? This chapter suggested that the rise of video games was sufficiently significant

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The cohort effect refers to the tendency of members of a generation with common characteristics to b...View the full answer

Contemporary Marketing

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