With a classmate, choose a good or service you think could benefit from guerrilla marketing. Imagine you

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With a classmate, choose a good or service you think could benefit from guerrilla marketing. Imagine you have a limited promotional budget, and come up with a plan for a guerrilla approach. Outline several ideas, and explain how you plan to carry them out. Present your plan to the class.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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