With a classmate, choose a U.S.-based company whose products you think will do well in certain overseas
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With a classmate, choose a U.S.-based company whose products you think will do well in certain overseas markets. The company can be anything from a music group to a clothing retailer—anything that interests you. Suggestions include Papa John’s Pizza, Zumba, StubHub, Katy Perry, or Bass Pro Shops. Then write a plan for how you would target and communicate with overseas markets.
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Lets take the example of Zumba a dance fitness program as the USbased company to expand into overseas markets Zumba has a global appeal and has already gained popularity in many countries but theres p...View the full answer
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