Twenty years ago, shareholder perks played a major part in persuading investors to buy shares. Discounts of

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Twenty years ago, shareholder perks played a major part in persuading investors to buy shares. Discounts of thousands of pounds on new-build properties were commonplace for shareholders in housebuilders, while generous shopping vouchers for retail share owners abounded.

1. Should the shareholder perks associated with buying a company’s shares be the main reason for investing in that company?

2. Does a company providing perks to its shareholders maximise their wealth?

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