Question: (Enterprise resource planning) ERP software programs allow tighter linkages within a supply chain than were possible with earlier generations of soft ware. Consider the possibility
(Enterprise resource planning) ERP software programs allow tighter linkages within a supply chain than were possible with earlier generations of soft¬ ware. Consider the possibility of a tighter link between the marketing and engineering functions within a firm that makes consumer electronics. Discuss how the link between these two functions could improve
a. customer satisfaction.
b. time to bring new products to market.
C. cost management.
LO.1
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