Question: ERP software programs allow tighter linkages within a supply chain than were possible with earlier generations of software. Consider the possibility of a tighter link

ERP software programs allow tighter linkages within a supply chain than were possible with earlier generations of software.
Consider the possibility of a tighter link between the marketing and engineering functions within a firm that makes consumer electronics. Discuss how the link between these two functions could improve the following:
a. Customer satisfaction
b. Time to bring new products to market
c. Cost management

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