Lawson Advertising Agency is trying to persuade Kansas City Sailboards Company to spend more on advertising. The
Question:
Lawson Advertising Agency is trying to persuade Kansas City Sailboards Company to spend more on advertising. The agency’s argument is that a constant and strong positive relationship exists between advertising and sales in the sailboard industry. Sue Lawson presents these data taken from industry data for stores similar in size and market share to Kansas City Sailboards:
Advertising Expense Annual Sales
$2,500...................................................$ 96,000
3,000......................................................110,000
3,500......................................................124,000
4,000......................................................138,000
4,500......................................................143,000
5,000......................................................147,000
5,500......................................................150,000
Required
1. Use the high-low method to estimate the relationship between increased advertising and sales.
2. Graph annual sales and advertising expense.
3. Do the data prove Sue’s point?
Step by Step Answer:
Cost Management A Strategic Emphasis
ISBN: 9781259917028
8th Edition
Authors: Edward Blocher, David F. Stout, Paul Juras, Steven Smith