Question: (LO 7-3) Analysis: Why is Order Fulfillment Cycle Time an appropriate KPI for a company like Wayfair (which sells furniture online)? How long does Wayfair

(LO 7-3) Analysis: Why is Order Fulfillment Cycle Time an appropriate KPI for a company like Wayfair (which sells furniture online)? How long does Wayfair think customers will be willing to wait if Amazon Prime promises items delivered to its customers in two business days? Might this be an important basis for competition?

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