Discuss the implications of not conducting environment scanning when launching a new brand.

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Digital Marketing Strategy Implementation And Practice

ISBN: 9781292241579,9781292241623

7th Edition

Authors: Dave Chaffey , Fiona Ellis-Chadwick

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Question Posted: Feb 16, 2024 11:00 PM

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Discuss the implications of not conducting environment scanning when launching a new product or brand.
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Discuss the implications of not conducting environment scanning when launching a new brand.

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Not conducting environment scanning when launching a new brand can have significant implications across various aspects of business strategy and operations Lack of Market Understanding Without environ...View the full answer

Digital Marketing Strategy Implementation And Practice

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