Explain why data quality is important in digital marketing and approaches to manage it.

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Digital Marketing Excellence

ISBN: 9781138191709

5th Edition

Authors: Dave Chaffey, PR Smith

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Question Posted: Feb 06, 2024 02:00 PM

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Explain why data quality is important in digital marketing and approaches to manage it.

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Data quality is of utmost importance in digital marketing for several reasons 1 Better Decision Making Highquality data leads to better decisionmaking ...View the full answer

Digital Marketing Excellence

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