Digital Marketing Excellence(5th Edition)
Authors:
Dave Chaffey, PR Smith
In Stock
Shipment time
Expected shipping within 2 - 5 DaysPopular items with books
Total Price:
$105
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1138191701, 9781138191709
Book publisher: Routledge
Book Price $105 : Digital Marketing Excellence by Dave Chaffey and PR Smith remains a crucial text for understanding the dynamic field of online marketing. In its fifth edition, the book offers a detailed exploration of digital marketing strategies, tools, and techniques essential for modern businesses. The narrative utilizes a blend of case studies and actionable insights to cover important topics such as search engine optimization (SEO), content marketing, email marketing, social media tactics, and data analytics. While the book does not feature characters in the traditional sense, the authors guide readers through real-world applications of digital marketing concepts, effectively positioning themselves as trusted mentors. Key themes include the integration of traditional marketing with digital platforms and creating effective customer engagement strategies. The book's approach is akin to a 'solution manual' for marketers, providing an 'answer key' to digital marketing success. With a well-structured 'table of content,' readers can easily navigate topics ranging from the use of Google Analytics to the implementation of SEO best practices. The fifth edition has been well-received for its comprehensive and updated content, making it a valued resource for students and professionals alike. This book is an essential addition to any marketer's library, offering significant insights into the evolving landscape of digital marketing. With its cheap price point, this textbook remains accessible for institutions aiming to reduce student expenses.
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