Question: Specifically, how would various company objec- tives affect the development of a marketing mix for a new type of baby shoe? If this company were

Specifically, how would various company objec- tives affect the development of a marketing mix for a new type of baby shoe? If this company were just being formed by a former shoemaker with limited financial resources, list the objec- tives she might have. Then discuss how they would affect the development of her marketing strategy.

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