Refer to the Bank of America example early in the chapter. Which data mining task or tasks are implied in identifying “the type of marketing approach for a particular customer, based on customer's individual profile”? Which tasks are not explicitly relevant?

Bank Of America Example

About 13 million customers per month contact the West Coast customer service call center of the Bank of America, as reported by CIO Magazine [3]. In the past, each caller would have listened to the same marketing advertisement, whether or not it was relevant to the caller's interests. However, “rather than pitch the product of the week, we want to be as relevant as possible to each customer,” states Chris Kelly, vice president and director of database marketing at Bank of America in San Francisco. Thus Bank of America's customer service representatives have access to individual customer profiles, so that the customer can be informed of new products or services that may be of greatest interest to him or her. This is an example of mining customer data to help identify the type of marketing approach for a particular customer, based on customer's individual profile.