Nike and Michael Jordan created the Air Jordan line in the 1980s. Jordan filed suit against a

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Nike and Michael Jordan created the Air Jordan line in the 1980s. Jordan filed suit against a Chinese sportswear company, Qiaodan Sports, in China. Jordan is known in China as Qiaodan, and Qiaodan Sports uses a logo of a silhouette of a tall man holding a basketball, along with the number 23. The company registered "Qiaodan" as a trademark in China. Qiaodan also filed applications for trademarks on Jordan's sons' names. According to the complaint, Qiaodan had sales of approximately $450 million per year. Do you think Jordan will be successful in his suit against Qiaodan? Why? ["A Chinese Sportswear Company Has Trademarked Michael Jordan's Sons' Names," http://qz.com/79234/ michael-jordan-versus-qiaodan-sports/]

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Dynamic Business Law The Essentials

ISBN: 978-1259917103

4th edition

Authors: Nancy Kubasek, Neil Browne, Daniel Herron

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