Pet Food Market to Reach $127.21 Billion By 2027 The global pet food market has four dominant firms that produce more than 50 percent of the market. These firms strive to maintain their dominance by using marketing tools like opening pet food kitchens and unique product launches.

a. According to the news clip, what is the market structure of the global pet food market?

b. What might be the reason that only four firms dominate the global pet food market?