A firms demand function is Q = 110 p + 2A 0.5 , where A is

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A firm’s demand function is Q = 110 − p + 2A0.5, where A is the amount of advertising undertaken by the firm and the price of advertising is one. The firm’s cost of production is C = 50 + 10Q + 2Q2. The government imposes a binding price control at $135. Use Excel to determine the profit-­maximizing level of advertising. What is the quantity sold?

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Managerial Economics and Strategy

ISBN: 978-0134167879

2nd edition

Authors: Jeffrey M. Perloff, James A. Brander

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