Canada subsidizes Canadian magazines to offset the invasion of foreign (primarily U.S.) magazines, which take 90% of the country’s sales. The Canada Magazine Fund provides a lump-sum subsidy to various magazines to “maintain a Canadian presence against the overwhelming presence of foreign magazines.” Eligibility is based on high levels of investment in Canadian editorial content and reliance on advertising revenues. What effect will a lump-sum subsidy have on the number of subscriptions sold?